Bitter, Sweet, Umami: What’s your Food Personality?

We all have that flavour — the one that speaks directly to our soul. It might be the warm melt of 85% dark chocolate, the velvet bite of burrata, or the earthy kick of a well-fermented miso glaze. But what if your favourite flavour isn’t just about your taste buds… but your entire inner world?

Taste your thoughts and let them speak to you. 

🍭 Sweet? ☕ Bitter? 🍜 Umami? Every bite, every dressing and every snack decodes a piece of you. Discover your flavour personality with our interactive 60-second quiz. 

The Psyche

The food you crave can say so much about you; does your sickly-sweet tooth embody your sickly-sweet soul? Is your mind’s eye as complex as the bitterness of grated lemon zest? And does your taste for a hot stew embody your savoured warmth? Well, the answer is yes, sort of. Although science cannot deduct some of the more intricate details of your personality, it certainly has been able to make general assumptions. So, take this with a pinch of salt, as you do.

Now, take that test and read on!!!

If you're a sweet leaning person; you're forgiving over a bubblegum ice cream date, you’re soft with your words and they always hit the spot, you know exactly what to say and when. People tend to come to you for comfort, they revel in the sweetness of your voice and the tenderness of your conversations, just as you savour the sugary crunches and sticky tang of a well-needed dessert. You’re more than essential, you create safety and familiarity for those around you. 

You're not afraid to love, it's only hum

an. A compassionate nature brings ease to the life around you, forming connections with people through tasteful compliments and letting them crave ever so more of you. You're here for fun, to taste every flavour and feel every presence so deeply in your bones, the world is a powdered-sugar haze where you leave the sweetest aftertaste on everyone's tongue. 

You're intense, sometimes your life flies past you like a sugar rush, 100 miles a minute and blazing like it’s right outta the oven. You don’t just live day to day, you live from experience to experience; always busy and always wanting, needing more. You radiate energy and it's overwhelming at worst, but it’s proof of passion at best.

You take every moment into its lightest possible form and dazzle it in sugar and glaze. 

Umami enjoyers are the sensation seekers; they crave depth, richness and connection in other people. You dig through people, see the good in them and always forgive. You may find that you’re drawn to that deep-seated feeling of human connection, it sits warm in your stomach like mama’s pasta bolognese and rolls through you in waves of warmth. Food is home to you; you use it to bond, often sharing meals and planning food dates, it’s a way to show that you care.

You’re grounded, you know who you are and what you stand for. Umami lovers aren’t chasers, accepting the fact that what is yours will find you, it's all a game of stoic patience.

You find life in the little things, in the steam from a hot soup or the falling of the autumn leaves; the depth of life is overwhelming, and you allow it to consume you, whole.

You tend to give people energy, you allow hope to brew in those around you. Your presence is fulfilling, a slow simmering broth over an open fire. You carry depth; a quiet richness that unknowingly brings people in. There’s comfort in your company, a sense of being understood without words. Whether it be miso soup or the magic of aged cheese, you glow in all your umami glory.

People who are attracted to bitterness tend to find comfort in complexity–think the tang of hot black coffee on your tongue and the biting squeeze of citrus. If you’re a bitter lover, you’re deeply invested in anything that holds your attention, you give it your all. You taste things in themselves and you’re never quick to judge, you analyse, contemplate and read deep into everything before coming to decisions; that's why you hold such good taste. 

You’re authentic; and some people may stray away from that, but it only gives more value to the people that stay–and you’ll find authenticity suits you best.

You carry a subtle sharpness and you’re expressive through sarcasm, impressing people using your wit and careful insight. You tend to linger in people’s minds, like the slow unfurling of an aged wine or the sharpness of dark greens; your affections are earned over time, they’re precious.

There’s an elegance to how you live; a kind of controlled chaos. You search for the intricate in simplicity–in other people and yourself. You see the world as a piece of art and savour the parts which are most difficult to digest. Your presence is pressing, enigmatic and never forgotten.

While your life is most definitely a slice of each pie, I encourage you to find beauty in the complexity of it all. Embrace every part of you; find the sweetness in your voice through sugary Sundays, the warmth in your soul through every bowl of ramen and savour that bitterness in your words through the gift of a winter grapefruit–just to keep people on their toes.

🎧 Umami Craving? Right on beat… 

And now you understand the root of your cravings, pair your favourite flavour with a curated Spotify playlist to match your vibe.

Whether you’re bitter-bold or umami-deep, we’ve got the soundtrack for your soul.

With Bittersweet playing, an old book in hand, and rain outside, you’ll find quiet lessons between the lines.

Plug into Cinnamon Kisses and sway though your candlelit kitchen, the warm aroma of a loving meal awaits you.

Mellow down with Silk & Smoke find comfort in those around you, sometimes life is all about connection.

💌 Food for Thought

Your taste buds have a personality, let’s meet them! Is there any dish that you think really represents you? Tag @thebajtra for a chance to be featured.

& remember, all you taste is what you are; savour it.